6:["$","main",null,{"className":"relative","children":[["$","$L1a",null,{"className":"bg-grey"}],["$","$L1b",null,{}],["$","$L1c",null,{"featuredStudies":[{"id":314,"date":"2025-03-30T18:53:39","date_gmt":"2025-03-30T16:53:39","guid":{"rendered":"https://ant-web-wp.antstudio.app/?post_type=pripadovka&p=314"},"modified":"2025-03-30T19:29:11","modified_gmt":"2025-03-30T17:29:11","slug":"siemens","status":"publish","type":"pripadovka","link":"https://wp.antstudio.cz/pripadovka/siemens/","title":{"rendered":"Siemens"},"featured_media":307,"template":"","categories":[],"tags":[8],"class_list":["post-314","pripadovka","type-pripadovka","status-publish","has-post-thumbnail","hentry","tag-firemni-web"],"acf":{"hero_section":{"heading":"Vytváříme online obraz inovativní značky SIEMENS","description":"Zajišťujeme atraktivní kreativu, značku poutavě komunikujeme a tvoříme unikátní záběry.","image":{"ID":543,"id":543,"title":"siemens-hero-top","filename":"siemens-hero-top.webp","filesize":173228,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/siemens-hero-top.webp","link":"https://wp.antstudio.cz/pripadovka/siemens/siemens-hero-top/","alt":null,"author":"1","description":null,"caption":null,"name":"siemens-hero-top","status":"inherit","uploaded_to":314,"date":"2025-03-26 09:53:34","modified":"2025-03-26 09:53:34","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":2560,"height":727,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/02/siemens-hero-top-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/02/siemens-hero-top-300x85.webp","medium-width":300,"medium-height":85,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/siemens-hero-top-768x218.webp","medium_large-width":768,"medium_large-height":218,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/siemens-hero-top-1024x291.webp","large-width":1024,"large-height":291,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/02/siemens-hero-top-1536x436.webp","1536x1536-width":1536,"1536x1536-height":436,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/02/siemens-hero-top-2048x582.webp","2048x2048-width":2048,"2048x2048-height":582}}},"flex_templates":[{"acf_fc_layout":"two_columns_text_one_image_layout","heading":"výzva","left_column_text":"

Dodáváme inovativní nápady a necháváme tak klienta soustředit se na to, v čem opravdu vyniká. Starost s online propagací a péčí napříč marketingovými kanály si bereme na sebe. Naše výstupy jsou k vidění i na globálních sociálních sítích Siemens.

\n","right_column_text":"

Přiblížení vědy a technologie veřejnosti
Moderní komunikace značky nejen skrz sociální sítě
Realizace videí a fotek vyzdvihujících pokrok a modernizaci
Dodávání inovativních nápadů

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Začali jsme migrací webu, která po oboustranné spokojenosti pokračovala k pomoci se správou sociálních sítí. Poté přes profesionální péči o online marketing až k dodávce velké části kreativy.
\nK vizuálům přistupujeme inovativně a přesně odrážíme hodnoty Siemens. V poslední době jsme pořídili např. exkluzivní záběry Slovanské epopeje a zvěčnili řešení osvětlení v Národním muzeu.

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Sociální sítě, reklamy, animované posty… Vše, co si dokážete představit, od konceptu až po realizaci, vše sladěné a ruku v ruce s nastaveným brandem.

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Naše výstupy putují na web Siemens.cz, magazín Visionsmag.cz, sociální sítě, veletrhy, do tiskových center a výrobních závodů.

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Nově jsme díky prezentačnímu videu systému COMOS rozšířili spolupráci do Rakouska. Naším cílem je partnerství stále rozvíjet, dodávat inovativní nápady a stále kvalitní výstupy. To vše v rámci stejně přátelského vztahu. Těšíme se, co za výzvy nás ještě čeká!

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Navrhneme řešení, sestavíme tým."},"images_by_order":{"left_column_image":{"ID":535,"id":535,"title":"siemens-square","filename":"siemens-square.webp","filesize":126590,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/siemens-square.webp","link":"https://wp.antstudio.cz/pripadovka/siemens/siemens-square/","alt":null,"author":"1","description":null,"caption":null,"name":"siemens-square","status":"inherit","uploaded_to":314,"date":"2025-03-26 09:38:46","modified":"2025-03-26 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povedený rebranding a SEO u Pluxee","description":"Přeměna Sodexo na Pluxee přinesla nejen nový web, ale i ohromující výsledky: organické konverze vzrostly o 390 %. Díky promyšlené SEO strategii a modernímu designu se návštěvnost zvýšila o 359 %, což není úplně špatný výsledek!","image":{"ID":539,"id":539,"title":"pluxee-full-banner","filename":"pluxee-full-banner.webp","filesize":106494,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/03/pluxee-full-banner.webp","link":"https://wp.antstudio.cz/pripadovka/pluxee/pluxee-full-banner/","alt":null,"author":"1","description":null,"caption":null,"name":"pluxee-full-banner","status":"inherit","uploaded_to":130,"date":"2025-03-26 09:45:03","modified":"2025-03-26 09:46:02","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":2560,"height":781,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/03/pluxee-full-banner-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/03/pluxee-full-banner-300x92.webp","medium-width":300,"medium-height":92,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/03/pluxee-full-banner-768x234.webp","medium_large-width":768,"medium_large-height":234,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/03/pluxee-full-banner-1024x312.webp","large-width":1024,"large-height":312,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/03/pluxee-full-banner-1536x469.webp","1536x1536-width":1536,"1536x1536-height":469,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/03/pluxee-full-banner-2048x625.webp","2048x2048-width":2048,"2048x2048-height":625}}},"flex_templates":[{"acf_fc_layout":"results_layout","heading":"Výsledky","left_column_text":"

Na nárůstu se podílely i kampaně zaměřené na rebranding, ale díky dobře provedené webové prezentaci jsme využili tento trend na maximum.

\n","results":[{"name":"Konverze","value":"+390 %","description":"u 5 nejdůležitějších konverzí (-5 a +5 měsíců od spuštění)"},{"name":"Celková návštěvnost","value":"+359 %","description":"meziroční nárůst"},{"name":"CTR","value":"+14,2 %","description":"míra proklikovosti (z 8,3 % na 22,5 %)"},{"name":"Organická návštěvnost","value":"+156 %","description":"v porovnání -5 a +5 měsíců od spuštění"}]},{"acf_fc_layout":"two_columns_layout","heading":"O projektu","left_column_text":null,"right_column_text":"

Pluxee (dříve Sodexo) je přední světový lídr v oblasti zaměstnaneckých benefitů a jejich angažovanosti na pracovišti i mimo něj. Otevírá svět příležitostí pro každého z nás. Nabízí více než 250 produktů ve 31 zemích a spolupracuje s 1,7 mil. obchodníků. Napříč kontinenty dává zaměstnancům svých klientů možnost užívat si více toho, na čem v jejich životech skutečně záleží.

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Vytvořit novou webovou prezentaci na systému Acquia CMS (nadstavba Drupal CMS) s pravidly a schváleným vizuálem od francouzské centrály za účelem rebrandingu ze Sodexo na Pluxee. Naprosto klíčové bylo udržení stávajících pozic ve vyhledávačích, zamezit jejich propadu a vyvarovat se také propadu organické návštěvnosti.

\n","right_column_text":"

zvýšení konverzního poměru
rychlost webové prezentace
dodržení termínu pro spuštění nové webové prezentace
konzultovat SEO postupy s odpovědnou osobou za globální rebranding

Na celý rebranding bylo zároveň uvaleno striktní embargo, od názvu až po řešení CMS.

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SEO spolupráci s klientem jsme zahájili technickým SEO auditem původní webové prezentace, který nám pomohl odhalit řadu technických nedostatků. Mezi hlavní problémy patřilo špatné řešení jazykových mutací, chybějící alternativní popisky obrázků, nefunkční interní prolinkování a duplicitní obsah – jak na jedné doméně, tak mezi více doménami. Objevili jsme také velké množství nepřehledných subdoménových prezentací. Narazili jsme na chybějící meta descriptions, nesprávnou kanonizaci a problémy související s robots.txt a chybovými stránkami 404.

\n"},{"name":"Analýza klíčových slov a analýza konkurence","description":"

Prioritní technické nedostatky jsme začali opravovat v březnu 2023. Postupně jsme realizovali analýzu klíčových slov, analýzu konkurence včetně content gap analýzy a analýzu odkazového portfolia. Díky tomu jsme identifikovali celkem 4 702 relevantních klíčových slov, která jsme rozdělili do 111 tematických kategorií. Z těchto výstupů jsme vybrali pouze nejprioritnější klíčová slova, která byla předána centrále k monitoringu. Na základě analýz klíčových slov a konkurence jsme získali jasnou představu o tom, na jaký obsah se v SEO zaměřit, která klíčová slova optimalizovat a jak navrhnout architekturu nové webové prezentace.

\n"},{"name":"Organická návštěvnost po úpravách webu","description":"

Naše úpravy na původní doméně sodexo.cz a původní webové prezentace se začaly pozitivně podepisovat na organické návštěvnosti a počtu rankujících klíčových slov:

$\"\"$

\n"},{"name":"Rebranding a strategie převodu na novou doménu","description":"

Následně jsme pokračovali analýzou pro převod obsahu a detailním SEO checklistem pro novou webovou prezentaci. Byla zvolena strategie spuštění nové webové prezentace na stávající doméně sodexo.cz, aby se minimalizoval negativní dopad rebrandingu a zachovaly důležité URL adresy. V té době jsme neznali název nové značky a domény, proto jsme počítali s tím, že jakmile bude známá, začne se pracovat na jejím odkazovém portfoliu. Převod na novou doménu proběhne až po ustálení pozic ve vyhledávačích a vyšší hledanosti nového brandu. Obsah, včetně zdrojového kódu, bude přesunut v poměru 1:1, což zvýší šanci na přenos hodnocení stránek pomocí přesměrování 301.

\n"},{"name":"Sloučení subdomény blog.","description":"

Ve spolupráci s klientem jsme provedli revizi neaktuálního obsahu a kompletní obsah jsme pak začali připravovat na nové webové prezentaci. V rámci návrhu řešení jsme se zabývali sloučením subdomény sloužící pouze pro články (blog), aby uživatelé měli vše na jednom místě a nemuseli se pohybovat mezi několika webovými prezentacemi. Zároveň nám to pomůže při budování kvality domény. Obsah subdomény blog.sodexo.cz byl tedy kompletně převeden na sodexo.cz. Celkem jsme připravili 10 grafických návrhů pro produktové stránky a převedli více než 40 podstránek a přes 200 blogových článků (podle důležitosti). Důraz jsme dávali na obsahovou strukturu stránek a jejich členění.

\n"},{"name":"Citlivá optimalizace","description":"

Titulky všech stránek jsme optimalizovali na základě dat z Google Search Console a analýzy klíčových slov. Optimalizovali jsme také meta descriptions a doplnili potřebná strukturovaná data (FAQ, drobečková navigace atd.). Při cílení na klíčová slova jsme pracovali nejen s novými názvy produktů, ale i s původními názvy a s původním brandem Sodexo, abychom si udrželi pozice i na tato klíčová slova.

$\"\"$

Ovšem ne vždy jsme mohli použít původní názvy produktů v titulcích nebo obsahu stránek, a proto jsme je v takových případech uvedli alespoň v meta descriptions.

\n"},{"name":"301 a rušení (převod) subdomén","description":"

Pro všechny stránky, u kterých nebylo možné z technických důvodů zachovat URL adresu 1:1, byly připraveny přesměrování pomocí stavového kódu 301. Rovněž se nám podařilo zrušit většinu subdomén a převést veškerý obsah na hlavní doménu.

Při rebrandingu jsme také vyvinuli individuální kalkulačky pro výpočet daňových úspor zaměstnavatelů při využití stravenek a benefitů pro volný čas. Jednalo se o dočasné řešení, než centrála vyvine vlastní kalkulačku pro všechny země. V současné době již nemusí být naše kalkulačka na webové prezentaci k dispozici.

\n"},{"name":"Technické SEO, alty a strukturovaná data","description":"

Velmi důležitým tématem u nového webu pro nás bylo technické SEO, kde jsme řešili nastavení robots.txt, sitemap.xml, indexovatelnost podstránek, lang atributy a nasazení hreflang alternate. Dále jsme kladli důraz na vyplnění alternativních textů u všech obrázků (pro zrychlení načítání jsme použili formát webp), správné a funkční interní prolinkování, Open Graph, rychlost, self-kanonizaci stránek a autor tag u článků kvůli E-A-T. S centrálou stále pracujeme na možnosti doplnit medailonek autora ke všem článkům. Strukturovaná data jsme nasadili u navigační struktury a FAQ dotazů, přičemž obsahu u FAQ dotazů jsme přikládali velkou váhu, protože při rebrandingu bylo klíčové zodpovědět všechny dotazy stávajících klientů přímo na webové prezentaci.

\n"},{"name":"Spouštění","description":"

Nový web s novým brandem Pluxee byl spuštěn 10. ledna 2024 na doméně sodexo.cz. Při spuštění jsme si ohlídali správné nastavení a přesměrování. Monitorovali jsme pozice a zobrazení chyb 404.

Společně s webem jsme také provedli aktualizaci firemních zápisů na Googlu a Seznamu, což zahrnovalo změnu názvů, odkazu na web, propojení se sociálními sítěmi, práci s recenzemi, úpravu fotografií, úpravu e-mailu, přidání aktualit, služeb a produktů a aktualizaci otevírací doby. Připravili jsme také návod pro klienta, jak průběžně reagovat na recenze. Také jsme aktualizovali YouTube kanál.

Důležité stránky se změněnými url adresami se nám úspěšně indexují a crawler prochází všechny klíčové podstránky.

U nové domény pluxee.cz jsme pracovali na zvýšení DR viz. výsledky níže.

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K překlopení na novou doménu pluxee.cz došlo 11.7.2024. Celý převod proběhl bez větších komplikací a zvolená SEO strategie se vyplatila, protože se nám povedlo udržet původní pozice webové prezentace sodexo.cz, dokonce i vylepšit. Došlou pouze ke krátkodobému měsíčnímu propadu než se přeindexovali důležité stránky.
\nVývoj pozic na datasetu klíčových slov v nástroji Collabim, kde jsme měli před spuštěním pozice domény sodexo.cz a po spuštění pluxee.cz

\n","gallery":[{"ID":476,"id":476,"title":"performance","filename":"performance.webp","filesize":29078,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/performance.webp","link":"https://wp.antstudio.cz/pripadovka/pluxee/performance/","alt":null,"author":"1","description":null,"caption":null,"name":"performance","status":"inherit","uploaded_to":130,"date":"2025-03-18 11:00:37","modified":"2025-03-18 11:00:39","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":920,"height":732,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/02/performance-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/02/performance-300x239.webp","medium-width":300,"medium-height":239,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/performance-768x611.webp","medium_large-width":768,"medium_large-height":611,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/performance.webp","large-width":920,"large-height":732,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/02/performance.webp","1536x1536-width":920,"1536x1536-height":732,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/02/performance.webp","2048x2048-width":920,"2048x2048-height":732}},{"ID":477,"id":477,"title":"rozlozeni-pozic-google-cz","filename":"rozlozeni-pozic-google-cz.webp","filesize":48048,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-google-cz.webp","link":"https://wp.antstudio.cz/pripadovka/pluxee/rozlozeni-pozic-google-cz/","alt":null,"author":"1","description":null,"caption":null,"name":"rozlozeni-pozic-google-cz","status":"inherit","uploaded_to":130,"date":"2025-03-18 11:00:37","modified":"2025-03-18 11:00:37","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":1508,"height":522,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-google-cz-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-google-cz-300x104.webp","medium-width":300,"medium-height":104,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-google-cz-768x266.webp","medium_large-width":768,"medium_large-height":266,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-google-cz-1024x354.webp","large-width":1024,"large-height":354,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-google-cz.webp","1536x1536-width":1508,"1536x1536-height":522,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-google-cz.webp","2048x2048-width":1508,"2048x2048-height":522}},{"ID":478,"id":478,"title":"rozlozeni-pozic-seznam","filename":"rozlozeni-pozic-seznam.webp","filesize":27656,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-seznam.webp","link":"https://wp.antstudio.cz/pripadovka/pluxee/rozlozeni-pozic-seznam/","alt":null,"author":"1","description":null,"caption":null,"name":"rozlozeni-pozic-seznam","status":"inherit","uploaded_to":130,"date":"2025-03-18 11:00:37","modified":"2025-03-18 11:00:37","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":1024,"height":354,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-seznam-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-seznam-300x104.webp","medium-width":300,"medium-height":104,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-seznam-768x266.webp","medium_large-width":768,"medium_large-height":266,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-seznam.webp","large-width":1024,"large-height":354,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-seznam.webp","1536x1536-width":1024,"1536x1536-height":354,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rozlozeni-pozic-seznam.webp","2048x2048-width":1024,"2048x2048-height":354}}]},{"acf_fc_layout":"feedback_layout","heading":"feedback","section_heading":"Co o projektu říká klient?","section_description":"

Agenturu (ant) jsme oslovili, když jsme hledali pomoc při kompletním rebrandingu značky Sodexo na Pluxee. Úkolem bylo vybudování nového webu www.pluxee.cz. Mohu potvrdit, že spolupráce s agenturou je naprosto profesionální, postupy a komunikace výborná. Oceňuji obzvláště jejich dlouholeté zkušenosti v on-line oblasti i po kreativní stránce má agentura mnohé, co nabídnout. Spolupráci využíváme nadále, například při tvorbě a realizaci on-line reklamních kampaní a online strategie

\n","image":{"ID":289,"id":289,"title":"Pluxee","filename":"pluxee.webp","filesize":15880,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/pluxee.webp","link":"https://wp.antstudio.cz/pripadovka/pluxee/pluxee-2/","alt":null,"author":"1","description":null,"caption":null,"name":"pluxee-2","status":"inherit","uploaded_to":130,"date":"2025-02-28 08:37:03","modified":"2025-03-18 11:01:27","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":1740,"height":1000,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/02/pluxee-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/02/pluxee-300x172.webp","medium-width":300,"medium-height":172,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/pluxee-768x441.webp","medium_large-width":768,"medium_large-height":441,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/pluxee-1024x589.webp","large-width":1024,"large-height":589,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/02/pluxee-1536x883.webp","1536x1536-width":1536,"1536x1536-height":883,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/02/pluxee.webp","2048x2048-width":1740,"2048x2048-height":1000}},"name":"David Bednář","position":"Pluxee Digital Marketing Manager"}],"contact":{"heading":"Mějte vizuály, co drží krok s budoucností!","description":"Projdeme společně vaše potřeby, přání i možné obavy. Navrhneme řešení, sestavíme tým."},"images_by_order":{"left_column_image":{"ID":531,"id":531,"title":"Pluxee-square","filename":"pluxee-square.webp","filesize":77220,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/pluxee-square.webp","link":"https://wp.antstudio.cz/pripadovka/pluxee/pluxee-square/","alt":null,"author":"1","description":null,"caption":null,"name":"pluxee-square","status":"inherit","uploaded_to":130,"date":"2025-03-26 09:36:15","modified":"2025-03-26 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Více poptávek pro speciální produkt","description":"Úzká cílová skupina a specifický produkt? I tady může fungovat online marketing. Takto jsme pomohli firmě STREICHER Plzeň zvýšit prodeje.","image":{"ID":592,"id":592,"title":"streicher-full-hero","filename":"streicher-full-hero.webp","filesize":147008,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/03/streicher-full-hero.webp","link":"https://wp.antstudio.cz/pripadovka/streicher/streicher-full-hero/","alt":null,"author":"1","description":null,"caption":null,"name":"streicher-full-hero","status":"inherit","uploaded_to":596,"date":"2025-03-28 08:59:36","modified":"2025-03-28 09:10:35","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":2560,"height":727,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/03/streicher-full-hero-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/03/streicher-full-hero-300x85.webp","medium-width":300,"medium-height":85,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/03/streicher-full-hero-768x218.webp","medium_large-width":768,"medium_large-height":218,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/03/streicher-full-hero-1024x291.webp","large-width":1024,"large-height":291,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/03/streicher-full-hero-1536x436.webp","1536x1536-width":1536,"1536x1536-height":436,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/03/streicher-full-hero-2048x582.webp","2048x2048-width":2048,"2048x2048-height":582}}},"flex_templates":[{"acf_fc_layout":"large_small_text_layout","heading":"řešení na míru","large_text":"

Vakuová komora S-CUBE je specifická díky své konfigurovatelnosti a modularitě. To bylo třeba reflektovat i na webu. Potřebovali jsme také zajistit, aby objednávky byly automatizované a obchodníci a další oddělení měli k dispozici informace o dané konfiguraci jednoduše a rychle. Vzniklo tak řešení přímo na míru klientovi.

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speciální konfigurátor produktu
usnadnění práce obchodu díky navazující automatizaci poptávky
základ pro celkovou propagaci produktu

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Projekt jsme rozdělili do dvou fází, které byly samostatné a klient se mohl po první z nich rozhodnout, zda chce v realizaci pokračovat s námi nebo ne. Díky vzájemné spokojenosti obou stran jsme zastřešili návrhovou fázi i fázi realizaci.

Návrh – umožnil precizovat zadání, ujasnit očekávání na straně klienta a vyzkoušet vzájemnou spolupráci. Výstupem byl funkční drátěný model webu, konfigurátoru a technická specifikace.
Realizace – grafický návrh, programování, spuštění. Díky jasnému zadání jsme se mohli soustředit na kreativu a technické řešení.

\n","right_column_text":"

Výsledky v řádu týdnů

Realizace nového webu trvala skoro půl roku. O tom, že se časová investice klientovi vyplatila, dokládá fakt, že už za několik týdnů od spuštění měl vyčerpané výrobní kapacity. Naplnili jsme tak cíl projektu i naše heslo „Pomáháme prodávat online“.

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zvýšení poptávek z webu
dodržení harmonogramu a rozpočtu projektu
možnost konfigurace stěn včetně komponent
přepínání dvou ISO pohledů
automatické odeslání specifikace a generování kódu pro interní účely
denní a noční režim stránek pro pohodlnější používání webu

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Zakládáme si na tom, aby naše mravenčí práce byla kompletní. Proto jsme nezapomněli ani na marketing, abychom zákazníky přivedli na web co nejdříve. Celý web jsme optimalizovali pro vyhledávače, nastavili jsme reklamní kampaně pomocí PPC reklamy cílené na celou Evropu a Severní Ameriku. Samozřejmostí je nasazení analytických nástrojů pro další vylepšování.

\n","right_column_text":"

S online marketingem i jiným rozvojem budeme aktivně pomáhat i nadále a těšíme se na další spolupráci a neustálé zlepšování webu a konfigurátoru tak, aby byl web vždy o krok napřed.

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Byl to ale takový fofr, že jsme se ani nestihli pochlubit. Jdeme to napravit! Jaká byla naše cesta k 3. místu v kategorii Firemní web pro jednoho z našich klientů?","image":{"ID":282,"id":282,"title":"md21_05","filename":"md21-05.webp","filesize":228166,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-05.webp","link":"https://wp.antstudio.cz/pripadovka/mymd21/md21-05/","alt":null,"author":"1","description":null,"caption":null,"name":"md21-05","status":"inherit","uploaded_to":316,"date":"2025-02-28 08:36:50","modified":"2025-02-28 09:05:18","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":2560,"height":1157,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-05-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-05-300x136.webp","medium-width":300,"medium-height":136,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-05-768x347.webp","medium_large-width":768,"medium_large-height":347,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-05-1024x463.webp","large-width":1024,"large-height":463,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-05-1536x694.webp","1536x1536-width":1536,"1536x1536-height":694,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-05-2048x926.webp","2048x2048-width":2048,"2048x2048-height":926}}},"flex_templates":[{"acf_fc_layout":"two_columns_layout","heading":"výzva","left_column_text":null,"right_column_text":"

Znáte soutěž WebTop100? Ne? Využijeme slova, s nimiž se sami prezentují: „WebTop100 je galerií skvělých nápadů a inovativních řešení. Na jednom místě je shromážděno to nejzajímavější z digitálního marketingu.” A my jsme chtěli ukázat, že máme co nabídnout. Přihlásili jsme se do kategorie Firemní web s projektem pro klienta MyMD21, jež je dynamickou společností specializující se na výstavbu technologicky vyspělých domů 21. století s důrazem na kvalitu a inovativní řešení.

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Vytvořit atraktivní web pro zájemce o nadstandardní bydlení.
Moderním webem odrážet využití moderních technologií při realizaci projektů.
Dodat konfigurační řešení s generováním orientační cenové nabídky dle uživatelem zadaných parametrů.
Zájemcům poskytnout ucelený přehled o fungování společnosti a průběhu spolupráce.
Zlepšit uživatelský zážitek z procházení webu doplněním o možnost přepínání světlého/tmavého režimu.
Dodat logo evokující komplexní přístup společnosti v rámci nabízených služeb.

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Tyto prvky přesvědčily porotu soutěže k udělení skóre 75 % a celkově umístění na 3. pozici! A to není vše.

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Úspěch v soutěži je pro nás velkým milníkem a zároveň potvrzením našich schopností. V rámci projektu MyMD21 máme za sebou dost práce. To ale neznamená, že končíme. Nyní energii vložíme do rozšíření referencí, tvorby blogových článků, vylepšení SEO a dalšího rozvoje webu.

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Spolupráce s (antem) byla a je výborná, naprosto plní naše očekávání. Za důkaz kvality považuji pozitivní zpětnou vazbu, kterou průběžně získáváme od návštěvníků webu. Za nás web splňuje veškeré parametry moderní prezentace. Oceňujeme otevřenou komunikaci, snahu vycházet zákazníkovi maximálně vstříc a přátelskou atmosféru po celou dobu spolupráce.

\n","image":{"ID":634,"id":634,"title":"md21-logo","filename":"md21-logo.svg","filesize":1840,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-logo.svg","link":"https://wp.antstudio.cz/pripadovka/mymd21/md21-logo/","alt":null,"author":"1","description":null,"caption":null,"name":"md21-logo","status":"inherit","uploaded_to":316,"date":"2025-03-31 06:26:08","modified":"2025-03-31 06:26:08","menu_order":0,"mime_type":"image/svg+xml","type":"image","subtype":"svg+xml","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":124,"height":47,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-logo.svg","thumbnail-width":150,"thumbnail-height":57,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-logo.svg","medium-width":300,"medium-height":114,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-logo.svg","medium_large-width":768,"medium_large-height":291,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-logo.svg","large-width":1024,"large-height":388,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-logo.svg","1536x1536-width":124,"1536x1536-height":47,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/02/md21-logo.svg","2048x2048-width":124,"2048x2048-height":47}},"name":"Tomáš Kubát","position":"Jednatel společnosti"}],"contact":{"heading":"Mějte vizuály, co drží krok s budoucností!","description":"Projdeme společně vaše potřeby, přání i možné obavy. Navrhneme řešení, sestavíme tým."},"images_by_order":{"left_column_image":{"ID":520,"id":520,"title":"Group 4562","filename":"group-4562.webp","filesize":78088,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/group-4562.webp","link":"https://wp.antstudio.cz/pripadovka/mymd21/group-4562/","alt":null,"author":"1","description":null,"caption":null,"name":"group-4562","status":"inherit","uploaded_to":316,"date":"2025-03-25 08:48:48","modified":"2025-03-25 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propagace a prezentace pro RAKO","description":"Zajímá nás víc, než jen imprese Proto jsme se stali partnerem společnosti RAKO, které zajišťujeme celý online marketing. Jediný výrobce keramických obkladů a dlažeb v ČR a SR s tradicí více než 135 let nás pozval do výběrového řízení, kde se ukázalo, že neřešíme jen imprese, ale opravdové cíle.","image":{"ID":294,"id":294,"title":"rako01","filename":"rako01.webp","filesize":344958,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rako01.webp","link":"https://wp.antstudio.cz/pripadovka/rako/rako01/","alt":null,"author":"1","description":null,"caption":null,"name":"rako01","status":"inherit","uploaded_to":320,"date":"2025-02-28 08:37:18","modified":"2025-02-28 09:10:05","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":2560,"height":727,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rako01-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rako01-300x85.webp","medium-width":300,"medium-height":85,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rako01-768x218.webp","medium_large-width":768,"medium_large-height":218,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rako01-1024x291.webp","large-width":1024,"large-height":291,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rako01-1536x436.webp","1536x1536-width":1536,"1536x1536-height":436,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/02/rako01-2048x582.webp","2048x2048-width":2048,"2048x2048-height":582}}},"flex_templates":[{"acf_fc_layout":"two_columns_text_one_image_layout","heading":"výzva","left_column_text":"

Šli jsme na to s nadhledem a zároveň do hloubky, což je naším pravidlem. Stanovili si s klientem cílové skupiny, na které chceme skrze online marketing promlouvat i cíle, které chceme splnit. Nastavili metriky a dali si za úkol zjistit například i to, jak si vedou jednotlivé prodejny, pomocí prokliků z webu. Což dosud nikdo neměřil.

\n","right_column_text":"

Být vidět na internetu nejen hodně, ale i dobře, s kvalitními vizuály
Využívat moderní formy reklam

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S marketigem pro RAKO jdeme mnohem dál a zkoušíme různé možnosti propagace. Například interaktivní formu reklamy, jakou je 3D kostka pro mobily, Interscroller zobrazený staticky za pohybujícím se textem nebo bannery ve všech formátech, jaké online prostředí vyžaduje. Podle klienta se nám poutavou reklamou daří vylepšit vnímání značky i u mladších generací.

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S bannery souvisí samozřejmě i správa sociálních sítí a propagace na nich, PPC reklama, RTB a kompletní PR. Aby celé zviditelnění značky nejen dobře fungovalo, ale i dobře a jednotně vypadalo, připravujeme vše kompletně v jednom týmu.

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Nové pohledy na věc, přemýšlení v širokých souvislostech a schopnost jít až na dřeň, to jsou vlastnosti, které nás s klientem pojí. Baví nás nové nápady i dostupná lokalita, díky které jsme si blízko a můžeme se pravidelně potkávat a nápady konzultovat.

Čeho si na nás RAKO váží? Je to rychlá komunikace, přátelský přístup a ochota porozumět záměru i najít nejoptimálnější řešení kampaní.

Neomezené možnosti online marketingu

Posouvá nás, že kromě plnění cílů a dosažení o desítky procent vyšších impresí můžeme otevírat oči našim klientům v tom, jak téměř neomezené možnosti online marketingu jsou. Naše spolupráce tak postupuje dál, od koncových zákazníků, které jsme řešili primárně, po oslovení architektů, developerů, projektantů a řemeslníků, kteří jsou velkou cílovkou. Společně tak jdeme naproti větším výzvám a projektům, než tomu bylo dříve.

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07:08:03","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":2560,"height":1164,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-thumb-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-thumb-300x136.webp","medium-width":300,"medium-height":136,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-thumb-768x349.webp","medium_large-width":768,"medium_large-height":349,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-thumb-1024x466.webp","large-width":1024,"large-height":466,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-thumb-1536x698.webp","1536x1536-width":1536,"1536x1536-height":698,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-thumb-2048x931.webp","2048x2048-width":2048,"2048x2048-height":931}}},"hero_section":{"heading":"Jak jsme zachránili sezónu 2020 v Mariánkách?","description":"Mediální kampaň #mariankyjsousuper pro podporu cestovního ruchu a jak jsme se dostali v krátké době k co největšímu počtu lidí?","image":{"ID":641,"id":641,"title":"marianky-full-hero","filename":"marianky-full-hero.webp","filesize":269790,"url":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-hero.webp","link":"https://wp.antstudio.cz/pripadovka/marianske-lazne/marianky-full-hero/","alt":null,"author":"1","description":null,"caption":null,"name":"marianky-full-hero","status":"inherit","uploaded_to":638,"date":"2025-03-31 07:08:00","modified":"2025-03-31 07:08:00","menu_order":0,"mime_type":"image/webp","type":"image","subtype":"webp","icon":"https://wp.antstudio.cz/wp-includes/images/media/default.png","width":2560,"height":727,"sizes":{"thumbnail":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-hero-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-hero-300x85.webp","medium-width":300,"medium-height":85,"medium_large":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-hero-768x218.webp","medium_large-width":768,"medium_large-height":218,"large":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-hero-1024x291.webp","large-width":1024,"large-height":291,"1536x1536":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-hero-1536x436.webp","1536x1536-width":1536,"1536x1536-height":436,"2048x2048":"https://wp.antstudio.cz/wp-content/uploads/2025/03/marianky-full-hero-2048x582.webp","2048x2048-width":2048,"2048x2048-height":582}}},"flex_templates":[{"acf_fc_layout":"two_columns_text_one_image_layout","heading":"výzva","left_column_text":"

V roce 2020 se cestovní ruch musel popasovat s obrovským propadem zájmu turistů, zachránit letní sezónu 2020 chtěly i Mariánské Lázně.

Oproti předchozím letům se nekonalo oficiální zahájení lázeňské sezóny a většina akcí do konce června musela být zrušena nebo přesunuta.

\n","right_column_text":"

Úkol byl tedy jasný: rychle a efektivně nahradit zahraniční turisty, oživit město a zviditelnit lokalitu v Česku v konkurenci tradičních cílů jako Český Krumlov, Kutná Hora nebo Lipno. A to svede jedině online marketing.

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S městem, resp. jeho destinační agenturou, jsme spolupracovali už na začátku roku, ale v reakci na aktuální situaci bylo třeba vymyslet akční plán pro léto a podzim 2020.

Vedení města se nám podařilo přesvědčit o výhodnosti online marketingu a výhodám oproti klasickým marketingovým kanálům.

Navrhli jsme kompletní online strategii pro zastřešující brand pro celou sezónu #mariankyjsousuper. Kampaň se nám podařilo spustit za neuvěřitelných deset dní.

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Při návrhu online strategie jsme se soustředili na dvě hlavní cílové skupiny:.

stávající klientela – milovníci Mariánských Lázní a pravidelní lázeňští hosté
nová klientela – rodiny s dětmi, turisté, manažeři, sportovci a další

Na základě stanovení cílových skupin jsme zvolili vhodné kanály kampaně – sociální sítě (Facebook, Instagram a Youtube), online kampaň na různých portálech a PPC kampaně.

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Už na konci června, tedy měsíc po spuštění, měla kampaň téměř 4 miliony zobrazení a stovky reakcí, kdy i sami návštěvníci začali používat #mariankyjsousuper ve svých příspěvcích.

To, co původně vzniklo pro marketingové účely, lidé přijali za své. To je sen každého marketéra.

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Město Mariánské Lázně mělo už před začátkem kampaně velké množství video materiálů, které jsme sestříhali a vytvořili z nich videa na míru různým cílovým skupinám.

A abychom mohli vytvářet atraktivní příspěvky, přidali jsme k tomu i nové fotografie, které město používá také v tištěných materiálech.

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„Tým (antu) nám doporučil se soustředit na online marketing a výsledky jsou opravdu znát. Na kampaň máme pozitivní zpětnou vazbu také od hotelů, čímž se potvrdilo, že intenzivní práce a profesionální služby (antu) se vyplatily.”

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„Na spolupráci oceňujeme znalost produktu, stejný feeling a lidskou chemii. Nemusíme vysvětlovat podrobně a konkrétně záměry, stačí určit směr a cíl, většinou výsledek předčí naše očekávání. WOW je vzájemné porozumění a lidskost, na jedné straně lidské porozumění, na druhé straně profesionalita, skvělá esence spolupráce.”

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„Již přes rok jsme u (antu) a spolupráce se dá popsat úplně jednoduše jako bombastická. V celé firmě je hrozně cítit pozitivní atmosféra, která se přenáší i na nás jako klienta a když jsou s tím spojené také dobré výsledky, tak je z toho velká paráda. Úžasné nápady, obrovská ochota a heslo „nic není problém“ – to jsou hlavní znaky (antu).”

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„(ant) se hned na začátku důkladně seznámil s naší značkou a produkty – dnes je znají jako své vlastní boty. Díky tomu fungujeme jako sehraný tým a celá naše spolupráce i cesta vpřed je o to jednodušší.”

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„S (antem) máme za sebou již řadu úspěšně dokončených projektů, které povznesly naši značku na novou úroveň. Na spolupráci si ceníme zejména vstřícné komunikace, zodpovědného přístupu a strategického uvažování.”

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„Spolupráce s (antem) byla a je výborná, naprosto plní naše očekávání. Za důkaz kvality považuji pozitivní zpětnou vazbu, kterou průběžně získáváme od návštěvníků webu. Za nás web splňuje veškeré parametry moderní prezentace. Oceňujeme otevřenou komunikaci, snahu vycházet zákazníkovi maximálně vstříc a přátelskou atmosféru po celou dobu spolupráce.”

\n","name":"Tomáš Kubát","position":"jednatel MyMD21"},{"description":"

S tímhle týmem spolupracuji už 10 let. A věci, které fungují, je blbost měnit. Osobní přístup a profesionální práce na kampaních mnoha našich projektů. Díky a jedeme dál.

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